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TRACK YOUR BRAND VISBILITY

AEO Tool: Track & Optimize Your Brand Presence in Answer Engines

An AEO tool measures how AI assistants mention and recommend your brand. GetMint tracks ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews. It finds where you're invisible, and tells you what content will fix it.

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They track their AI visibility. Do you?

THE SHIFT

AEO vs GEO vs SEO: what is the difference?

SEO, AEO and GEO all describe the same shift: search stopped being a list of links. Each one optimizes a different stage of it. AEO and GEO overlap by about 80%. The last 20% is where the mental models actually diverge.

OUTCOME FIRST

AEO — Answer Engine Optimization

AEO asks one question: are you the answer the user receives? That framing pulls attention toward brand authority, off-site mentions, and co-citations across the sources engines already trust.

TECHNOLOGY FIRST

GEO — Generative Engine Optimization

GEO optimizes for how generative engines retrieve content: passage-level chunking, entity disambiguation, schema markup, crawlability. Same destination, approached from the retrieval pipeline instead of the answer.

THE FOUNDATION

SEO — Search Engine Optimization

The foundation, not the past. Roughly 52% of AI Overview sources come from Google's top 10, so ranking stays a prerequisite. AEO builds on SEO — it does not replace it.

Reach owned channels and citation channels (G2, Reddit, dedicated press) where ChatGPT pulls answers from.

In practice both labels prescribe nearly the same playbook: answer-first structure, entity authority, E-E-A-T signals, and the same destinations — ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews. What separates teams is not the acronym they pick. It's whether they measure the two outputs that matter: brand mentions and domain citations. GetMint tracks both.

Here is the part most teams underestimate: ChatGPT results are not stable. The same prompt can return different answers across runs. A few manual checks tell you nothing reliable. Systematic tracking is the only way to spot a real trend instead of noise.

WHAT YOU TRACK

What an AEO Tool Helps You Measure

A useful AEO setup watches four things across every answer engine, not forty metrics on one.

We don’t just track. We turn ChatGPT visibility into growth. You know how to make these levers move: search analytics, content, brand assets, owned influence and LLM-friendly infrastructure that runs continuous workflows.

01 · BRAND MENTIONS

When an answer engine names your brand

In an answer, with or without a link.

Frequency: how often you appear accross prompts
Share of voice: your presence measured against named competitors
Prompt Visibility Ranking: the prompts where you win, and those where you never surface

02 · CONTENT CITATIONS

When an engine uses your site as a source

Your pages pulled in as the source behind an answer.

Source attribution: which of your URLs gets cited, and at what position
Sources explorer: the full list of domains engines cite in your category, with their SEO metrics
Topic relevance: the subjects where your domain is treated as trustworthy

03 · PRODUCT RECOMMENDATIONS

When you're the recommendation, not just a name

Your product suggested in response to a buying question.

Recommendation rate: how often you are actually put forward
Ranking position: where you land among alternatives
Alternative mentions: which competitors are offered instead of you

Reach owned channels and citation channels (G2, Reddit, dedicated press) where ChatGPT pulls answers from.

04 · SENTIMENT & BRAND ALIGNMENT

How engines describe you

Sentiment ratio: positibe, neutral and negative across models
Brand alignment: whether engines describe you the way you position yourself
Trend over time: so a reputation shift shows up early, not after the quarter

Reach owned channels and citation channels (G2, Reddit, dedicated press) where ChatGPT pulls answers from.

Mention is not citation. A mention is the model naming your brand, a citation is a link to a source it used. You can be the source behind an answer without being named, and named without being the source. GetMint tracks both, because in generative engine optimization (GEO) getting your brand mentioned in a trusted source matters as much as the link itself.

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FULL ENGINE COVERAGE

Every AI that shapes your buyers' decisions.

One platform. Ten engines. Zero blind spots.

545+

Prompts monitored

220K+

Answers parsed

49K+

Sources tracked

10+

Engines covered

PLATFORM

Use GetMint to Monitor AEO Mentions & Citations

SET-UP

Set up your prompts & topics

You define the product categories you want to own, then build prompt sets that mirror how buyers actually ask — broad discovery questions first, high-intent comparisons after. Start free with 1 brand and 10 prompts, no credit card. Setup takes five minutes, and the prompt set stays yours to expand as your market moves.

SET-UP

Set up your prompts & topics

TRACK

Track every answer engine, every day

ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews run your prompts on their own logic and their own sources. GetMint runs them all, repeatedly, and consolidates the answers into a single view. You stop checking engines one by one, and you stop mistaking a one-off answer for a trend.

ANALYZE

Understand what drives your visibility

Visibility is a number until you know what moves it. GetMint breaks yours down: which prompts trigger a mention, which trigger a citation, which sources the engines consulted before answering, and how the tone shifts by topic and by market. You get the mechanics behind the score, not just the score.

ANALYZE

Understand what drives your visibility

ACT

Close the gaps that cost you answers

Every prompt where you're absent becomes a task. Content to create, sources to earn, pages to re-optimize. Briefs are built from the answers you lost, drafted in the same platform that measured them, and pushed to your CMS. From detection to publication, without leaving the tool.

YOUR COMPETITORS

How to Benchmark Your Brand Against Competitors in Answer Engines

Your visibility only means something next to someone else’s. You declare the competitors you want to watch, and GetMint measures the three numbers that decide the category: share of voice, mention rate, citation rate — prompt by prompt, engine by engine, market by market. The data usually corrects the list. The brands answer engines actually put forward in your category are rarely the ones on your competitive slide. You find out who your real AEO competitors are, then you go take their place.

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TESTIMONIALS

What our clients say about their AI visibility.

Yassine Hachem

Senior Vice President E-Commerce

"With GetMint, we finally have actionable data on our visibility in AI answers. For Fairmont, we've reached a 71% share of voice and a top-3 spot in direct citations. GEO has become a shared reflex across our team."

Yassine Hachem

Senior Vice President E-Commerce

+71%

AI share of Voice

"We tested many solutions on the market, and GetMint is the one that best fits our agency’s needs. It enables us to deliver more reliable, faster and immediately actionable insights to our clients, and it’s now the solution we recommend to them."

Jordan Chenevier-Truchet

CEO at Bulldozer

"GetMint gave us a clear view of where we appear in AI answers and what to fix first in terms of content coverage and external influence. The dashboards are simple, the data is reliable, and the action list is easy to execute."

Céline Bussy

Global head of E-commerce at Olyos Group

+15%

AI Visibility in 90 days

+15%

AI Visibility in 90 days

Thomas Quelin

Partner at Artefact

"We run GetMint on large strategic accounts. The data holds up at executive committee level and the methodologiy is clear for our consultants. It saved us months in building an internal AI Search practice."