SEO vs GEO: Understand, connect and perform in the era of generative AI.

The online search ecosystem has changed radically. For more than 20 years , SEO (Search Engine Optimization) has been the cornerstone of visibility on engines like Google and Bing. Today, with the rise of artificial intelligence that generates synthetic answers (like ChatGPT, Gemini, Perplexity), a new discipline is emerging: GEO (Generative Engine Optimization) .