AI & E-Commerce: The guide to understanding and acting on the AI search revolution

For years, e-commerce operated on a simple model: a consumer types a query into Google, browses the results, clicks a link, visits a site, and buys. SEO, SEA, and marketplaces were the three pillars of product discovery.

This model is changing. Not disappearing, but expanding. With the rise of AI assistants like ChatGPT, Gemini, Perplexity, or the new Google AI Mode, a growing number of consumers discover, compare, and sometimes buy products directly within conversational interfaces.

This guide was designed to help you understand this transformation, assess your exposure, and identify priority actions, whatever your level of maturity on the subject.